5 Types of Adopters: Innovators, Early Adopters, Early Majority, Late Majority, Laggards.

People differ greatly in their readiness to try new products. People can be classified into 5 adopter categories.

  1. Innovators.
  2. Early Adopters.
  3. Early Majority.
  4. Late Majority.
  5. Laggards.

Let’s look at the diagram to understand how each type of adopters adopts a new product over time.

5 Types of Adopters: Innovators, Early Adopters, Early Majority, Late Majority, Laggards.

1. Innovators

Innovators are venturesome – They are willing to try new products at some risk.

2. Early Adopters

Early adopters are guided by respect – They are opinion leaders in their communities and adopt new product early but carefully.

Read more: 5 Stages of Consumer Adoption Process

3. Early Majority

Early majority are deliberated. Although they are rarely leaders, they adopt a new product before the average person.

4. Late Majority

Late majority are skeptical – They adopt an innovation only after a majority of people have tried it.

5. Laggards

Laggards are tradition-bound. They are suspicious only when it has become something of a tradition itself.