Attitude Surveys

Attitude SurveysThe concept of an “attitude” comes from Social psychology.

The term “attitude” is defined as “a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor”

It provides an understanding of how the employee perceives the organization and workgroups.

The preceding review indicates that knowledge of employee attitudes can be helpful to managers in attempting to predict employee behavior.

The most popular method is through the use of attitude surveys.

Often an essential component of organizational training and development, Employee Attitude surveys provide a picture of the organization’s needs.

These surveys often contain a series of multiple-choice items grouped along one or more dimensions of the organization.

The surveys of this type provide an understanding of how the employee perceives the organization.

Employee attitude surveys measure the employee’s opinions on most of the aspects of a workplace including:

  • Overall satisfaction
  • Management/employee relations
  • Corporate culture
  • Career development
  • Compensation
  • Benefits
  • Recognition and rewards
  • Working conditions
  • Training
  • Staffing levels
  • Safety concerns
  • Policies and procedures

Organizations are increasingly interested in retaining right talents while targeting for new talents; measuring employees attitude provides an indication of how successful the organization is in fostering a conducive environment which nurtures great attitude among employee’s towards their job and company.

The usual measures of employee attitude involve an employee attitude survey with a set of statements or scale.

The employee is asked to evaluate each statement in terms of their perception of the performance of the organization being measured.

Uses of Employee Attitude Survey

Employee opinion surveys are about improvement and providing the authority with the information they need to be successful.

The use of regular attitude surveys can alert management to potential problems and employees’ intentions early so that action can be taken to prevent repercussions.

Uses for Employee Attitude Surveys include:

  • Focusing on employee development programs
  • Enhancing management/employee relations
  • Training needs assessment
  • Evaluation of training
  • Organizational climate survey
  • Facilitating development and organizational change
  • Getting employee feedback on the internal health of the organization
  • Measuring the impact of current programs, policies, and procedures
  • Motivating employees and improve job satisfaction
  • Customer satisfaction survey
  • Increase employee retention
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