Marketing Research: Types, Process, Models
Marketing research is the systematic process of applying theories, problem-solving methods, and techniques to identify and solve marketing problems.
Learn Marketing Research
Learning Marketing Research helps marketing professionals seeking to leverage research for a deeper understanding of their target audience.
It covers topics such as value and willingness to pay, indirect measurements of value, survey design, segmentation, targeting, positioning, and ethical issues in marketing research. We also cover cluster analysis, marketing, quantitative marketing research, conjoint analysis, value propositions, research, marketing research, addressing ethical concerns, marketing concepts, and market segmentation.
Know the purpose and goals of market research, how to balance the ideal with reality in doing research, and how to apply the six stages of research to a marketing situation.
Understanding of the marketing research process, including how to estimate willingness-to-pay, design quantitative surveys, segment markets, and address ethical concerns
Get insights into market research and analysis, enhancing their ability to make informed decisions and drive successful marketing strategies, now: