Marketing Process: 5 Steps of Marketing Process
Master the 5-step marketing process to understand needs, design strategies, construct value, foster relationships, capture customer value.
a. Marketing Basics and Concepts
Why Study Marketing? Approaches to Studying Marketing
Studying marketing is essential for a interesting career path. Dive into various approaches to master the subject.
Marketing: Definition, Scope, Importance, Role, Functions
Learn how marketing is the process which responsible for identifying, anticipating and satisfying customer requirements profitably.
5 Marketing Concepts: Marketing Management Philosophies
Explore 5 key marketing concepts: production, product, selling, marketing, and societal.
7 Goals of Marketing
Discover the goals of marketing: overcoming barriers, maximizing consumption, satisfaction, choice, and quality living.
Marketing Environment: Macro and Micro Marketing Environment
Explore micro and macro marketing environments and their impacts on strategic decisions. Learn how these forces shape consumer behavior.
Societal Marketing Concept: Definition, Advantages, Examples
Discover the importance of societal marketing, maximize profits, and prioritize social welfare. Explore examples and benefits.
Marketing Plan: Contents of a Marketing Plan
Learn how to create a powerful marketing plan to gain a competitive edge. Explore the essential sections, strategies, budgets, and controls for success.
5 Core Customer and Marketplace Concepts
Discover the 5 core customer and marketplace concepts. Uncover needs, value, exchange, and relationships for effective marketing strategies.