As at June 2018, Facebook was the most frequented site on the internet, garnering over 2.2 billion visits.
Every single one of these individuals, cutting across all cultures, ages, and lifestyles, is a potential customer.
Many businesses in varying industries, especially fast moving consumer goods, have taken advantage of this social networking site and made great returns.
From the Small and Medium Enterprises all the way to the prestigious Fortune 500 with pages on social media, Facebook is the most popular. It is an inexpensive marketing technique that suits small businesses with smaller budgets.
These few tips will illustrate how Facebook works and bring to light the features you can take advantage of;
1. Facebook pages
Open a Facebook page and include your business name, tagline, address and contact info. Have a clear high-definition profile and cover photos. Use your logo to help identify your business even better.
Use texts to share your positive customer reviews, history and other items that will help your followers identify with you.
2. Use images and videos.
These visual illustrations will work to pique your audience’s interest and give them a clear picture of what you are all about. Use captivating slideshows of your products, complete with your contact information.
For instance, if you own a makeup shop, take clear photos of lipsticks and eye shadow in various shades and post them in an attractive slideshow. You may end up stimulating impulse buying!
3. Use the tag function
Facebook allows its users to ‘tag’ their friends to an individual post. Have your friends tag their friends and invite them to like your page.
However, be careful as most people on Facebook are wary about being tagged on certain kinds of posts.
4. Reach out to your potential customers
Do not just hard-sell your products or services.
Facebook is a place where people come to relax and have carefree, friendly conversations. If all you do on your page is sell, people will get turned off and will, unlike your page. Instead, open up communication channels and offer free advice.
For instance, if you are a fashion designer, show your followers styles and combinations of clothes that are flattering for plus size women, and then encourage them to come in for fittings. That is better than just telling them to come in for fittings.
5. Offer after sales services on your page
Compile a list of frequently asked questions and simple jargon-free answers on your page. Post a list of service centers customers can visit. This will make it more convenient for customers to access these services, and add traffic to your page.
6. Get Reviews On Facebook
Importance of getting reviews on Facebook.
Facebook reviews are essential as they provide credibility and proof of your business. They improve your business reputation which increases your traffic resulting in more sales.
Facebook reviews are an excellent opportunity to understand your clients. You can use them to gauge your strengths and weaknesses. A positive experience with your brand will lead customers to be loyal to your business.
Tips to get more removes
The best way to get customer reviews is to ask for them. Having that one-on-one relationship with your customers also improves customer loyalty.
Another excellent method is to send email requests to your customers. Offering incentives could also do the trick.
How to get rid of fake reviews
While reviews are important for your business, some won’t be helpful. You can learn how to get rid of fake reviews here.
7. Include a link to your website
If you have a site or blog, add it on your page. This will lead to a significant increase in the number of visitors.
8. Post regularly
Being absent from your page makes your followers forget about it and unlike it as they clear the clutter on their walls. Post captivating content often, and avoid being impersonal.
Also, reply to as many queries and comments as possible. This helps individual followers feel valued. In case one of your fans posts something untenable on your page, inform Facebook or seek help on how to get rid of reviews on Facebook.
9. Have specific goals
Have specific reasons for joining Facebook to avoid wastage of time and effort, such as, to increase sales by 12%. This will give you the impetus to work hard at maintaining your Facebook profile.
Finally, work at nurturing your relationships on Facebook. Note loyal followers and reward them. Follow trends and hire social media influencers to drive traffic to your page.
Never spam your followers or violate their privacy, this could ruin your reputation. Be patient and celebrate every milestone with your followers.