Mass communication serves public messages quickly to a large number of people who are far away from the source of information.
The scope of mass communication is very extensive and it deals with a variety of objectives. Its 10 significant purposes are discussed below;
- Inform People.
- Build Public Opinion.
- Circulate Government Policies.
- Disseminate Health and Education Programs.
- Provide Pleasure and Entertainment.
- Establish Social Contact and Linkage.
- Help in Facing Disaster And Calamity.
- Highlight Diplomatic Role.
- Promote Political Ideologies.
Purposes of mass communication are explained below;
1. Inform People
The most fundamental objective of mass communication is to provide information to mass people. Information on mass communication may be related to education, weather, sports, products and services, public holidays, festivals, recreation, and entertainment.
2. Build Public Opinion
Another important objective of mass communication is to create public opinion on any national or international issue.
Mass media attempts to create public opinion by providing their audiences with a realistic picture of the world, activities of the leaders, governmental policies etc. Mass media also tries to build public opinion through special articles, editorials, and commentaries.
Mass communication aims at persuading people to bring a change in their beliefs, opinions, attitudes, and thinking on a number of issues like smoking, voting, religious convictions, donation, dowry culture etc.
Moreover, business enterprises design various advertisements to persuade potential customers.
4. Circulate Government Policies
Another objective of mass communication is to announce and circulate government programs and policies. Mass media can bring such policies to the public notice very quickly.
5. Disseminate Health and Education Programs
The government takes various health and educational programmers like vaccination, sanitation, birth control, open education, mass education etc.
These health and education programs are disseminated and implemented through mass media like radio, television, films, newspapers etc.
6. Provide Pleasure and Entertainment
The mass media are the wonderful sources of pleasure and amusement. Almost all mass media have an entertainment component. Television and radio arrange various programs for pleasure and amusement of mass people.
Newspapers and magazines publish articles on literary and cultural events, sports, story etc. that also provide entertainment to the readers.
7. Establish Social Contact and Linkage
Mass communication also tries to establish and maintain social contact and linkage among various races, tribes, or communities. Mass media create social contact and linkage by giving messages of shared knowledge and experience.
a campaign to raise funds for the treatment of certain diseases or for performing certain social activities promotes social bondage and sympathy.
8. Help in Facing Disaster And Calamity
Mass communication also aims at creating public awareness to face natural and men made disasters like flood, earthquake, war, riot etc. with due courage and energy.
Through mass media, necessary instructions, strategies, & programs are circulated so that people can take proactive preparation.
9. Highlight Diplomatic Role
In this uni-global world, every country wants to highlight its diplomatic role in global peacekeeping and development activities. Such diplomatic role can conveniently be disseminated and highlighted through mass media.
10. Promote Political Ideologies
Political parties rely on mass media to promote their ideologies, plans, programs, and manifestos. With the help mass media, they try to create public opinion in their favor.
From the above discussion, we can conclude that mass communication has diversified objectives.
Different messages have different aims. However, mass communication is mainly dedicated to ensuring the well-being of all classes of people in the society.