Organizational goals, often used interchangeably, are the ends toward which activity is aimed. Goals are desired outcomes for individuals, groups, or entire organizations.
They represent not only the end point of planning but also the end toward which all other managerial functions are aimed.
In fact, objectives are set in relation to a particular time period and thus the same objective is not repeated year after year, month after month or day after day.
Goals are critical to organizational effectiveness as they serve a number of purposes. Organizations have several different kinds of goals, all of which must be appropriately managed.
Purposes of Goals
Goals serve four vital purposes;
- First; Goals provide guidance and a unified direction for people in the organization.They show the employees where the organization is going and why getting there is important. Goals simply defines what he organization wants.
- Second, goal-setting does intensely affect aspects of planning. Effec¬tive goal setting facilitates good planning and good planning facilitates future goal setting.Goals are desired outcomes for organizations and plans are the best perceived ways to reach them. So a proper goal is helpful for setting a proper plan.
- Third, goals also can serve as a motivational source for employees.Goals should be specific and moderately difficult can inspire people to work harder, especially if attaining the goal is going to result in rewards.
For goals to be tool of motivation; organization requires effective reward system and friendly work environment.
- Finally, goals act as a mechanism for control and evaluation. Performance can be measured and evaluated in the future in terms of how successfully today’s goals are accomplished.