How VoIP can Lower Your Marketing Costs

You have probably heard that VoIP, the acronym from Voice over Internet Protocol, is the new rage when it comes to businesses. It is a powerful tool that is meant to save businesses lots of money.

But how exactly does VoIP work, and how can it help you or your business lower your marketing costs? You can find the answers to these questions and more by continuing to read this article.

How Does It Work?

The principle is rather simple and straightforward. Voice over Internet Protocol refers to your average phone service, but with a twist.

It all happens over the Internet. Yes, you read that correctly. Instead of using your already existing telephone lines, or even worse, having to install new ones, you can use the Internet to have all your voice calls, your conferences which are being held telephonically, and everything in this area through and with the help of the Internet.

As you already know, when using the telephone, you are being charged by the minute.

This is the most expensive component of your phone bill. But VoIP is different. Because it uses the Internet, you will be charged differently, according to your Internet subscription. And how does this save you money?

Because of its worldwide availability, the Internet tends to be cheaper than phone subscriptions that charge more when it comes to international calls.

How VoIP can Lower Your Marketing Costs

How Can VoIP Save You Money?

  • No equipment needed. One of the ways that VoIP can save you money is by cutting down the fees for installing new phone lines or anything like that. On top of that, you do not need to install any equipment to be able to use this service. Everything is taken care of indirectly, in “the cloud”. This means that there will not be additional fees for maintaining your servers.
  • Internationally cheaper. As you have already seen, many phone companies charge huge sums of money for international calls. When it comes to VoIP, many providers offer companies discounts for international calls. Some of them might even end up charging you the same fee that you would be charged for a local phone call.
  • Switching to VoIP is easy to do and understand. For many people, switching to something new can seem scary and complicated. But this is not the case for VoIP. Many companies provide you with all the online materials and tools you might need to get used to it. On top of that, any changes or any additional features will take place through a web browser. There is no need for on-site specialists. Again, you will save money by not having someone come to your place.
  • Working away from your desk. VoIP can be used on mobile devices too. You can install the software on your smartphone. Then you can easily be contacted even when you are away from your desk.

In conclusion, VoIP, with its cloud telephony concept, is a great way to lower your marketing costs even from the beginning.