The adoption process is the mental process through which an individual passes first hearing about an innovation to final adoption.
A new product is a good, service or idea that is perceived by some potential customers as new.
And we define the adoption process as the mental process through which an individual passes from first learning about an innovation to final adoption.
Consumers go through 5 stages in the process of adopting a new product.
- Product Awareness.
- Product Interest.
- Product Evaluation.
- Product Trial.
- Product Adoption.
5 Stages of Consumer Adoption Process
1. Product Awareness
The consumer becomes aware of the new product but lacks information about it.
Initially, the consumer must become aware of the new product. Awareness leads to interest and the customer seeks information about the new product.
2. Product Interest
The consumer seeks information about the new product.
Once information has been gathered, the consumer enters the evaluation stage and considers buying the new product.
3. Product Evaluation
Next, in the trial stage, the consumer tries the product on a small scale to improve his or her estimate of its value.
The consumer considers whether trying the new product makes sense.
4. Product Trial
The consumer tries the new product on a small scale to improve his or her estimate of its value.
If the consumer is satisfied with the product, he or she enters the adoption stage, deciding to use the new product fully and regularly.
5. Product Adoption
The consumer decides to make full and regular use of the new product.
The new product is a good, service or idea that is perceived by some potential customer as new. Now we discuss the buyer decision process for new products.